About Us
A country where no American has to face the prospect of running out of money in retirement
LIMRA’s Lifetime Income Initiative is the strategic marketing campaign designed to increase consumer awareness of the value annuities can provide in delivering protected lifetime income, and to grow the number of financial professionals recommending them. We believe annuities – one of only three sources of protected lifetime income – can be an important part of the solution for retirement security in America.
If you are a financial professional seeking resources and content to help drive conversations about protected lifetime income with clients, please click here.
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Initiative Charts the Future of Retirement
LIMRA’s Lifetime Income Initiative serves as the leading edge in retirement research. America’s top academics and public policy experts in the field of protected retirement income provide the latest thinking in how you can achieve a fulfilling retirement.